This course gives you complete how-to steps for production, chicken tractor construction, brooder management, pasture management, production costs, how to select and price retail cuts and much more.  You’ll even have an up close view of what it is like to pack, setup for and sell at at a farmers market.  Everything is included on how to produce, price and sell pastured poultry.  Nothing is left out!

Also included are bonus videos on marketing as well as Darby’s digital tools package including all of his spreadsheets, daily checklists and guides to help you be successful right out of the gate. 

What’s Included? 

You will have lifetime access to the following for yourself and anyone else in your immediate household…


Online Streaming Video (Over 7.5 hours): 

  • Pastured Poultry Basics – From Brooder to Freezer (1hr 17m)
  • Pastured Poultry In the Field and On Farm Instructional Video (2hr 5m)
  • The Multi-Use Chicken Tractor (28m)
  • Product Pricing and Cut Selection (45m)
  • Marketing and Selling Product at a Farmers’ Market (1hr 4m)
  • Forming & Organizing A Business (1hr 59m)


Digital Tools: 

  • Excel Spreadsheets For Pastured Poultry:  Darby’s personal excel spreadsheets to help you establish costs, profit margins, retail pricing and more.
  • Chicken Tractor Plans:  This e-book contains over 40 pages of the required materials, hardware, tools, etc needed to build Darby’s personally designed chicken tractor he uses on his farm.  It also includes cut lengths for every stick of lumber, step-by-step assembly instructions for each joint, helpful tips and lots of drawings to make it easy to build.  Complete with 3D images of the what your finished tractor will look like!
  • Pastured Poultry – A Guide From Brooder to Freezer:  This 24 page guide is Darby’s printable checklists for brooder preparation, brooder management, pasture management, loading birds, butcher cuts and more.
  • How To Select A Butcher Guide:  A butcher is an extension of your business!  This short guide will show you how to interview, rank and select the right butcher to partner with you on your farm business.
  • How To Select A Farmers’ Market Guide:  Not all farmers’ markets are created equal, and they require a large amount of time and energy to participate in.  In this guide, Darby walks you thru a step by step approach on how to investigate, rank and ultimately select a successful farmer’s market to sell your products at.


Bonus Videos: 

  • Darby Simpson: Farm Marketing & Business Planning (3hr 19m)
  • Paul Greive: Pastured Poultry & Guerrilla Farm Marketing (58m)
  • Paul Greive:  The Guerilla Marketing Field Guide for Small Farms (49m)


Upgrade Option: 

At anytime in the future, you can upgrade to the full Farm Business Essentials course and get credited back for the retail sales price of this purchase.  Simply pay the difference and unlock all of the added benefits of the full FBE course:  23 modules, enhanced resources, additional digital tools, private FaceBook access and much more!

Note: The workshop is non-refundable.

Course Content

Total learning: 53 lessons


Likes watching the Cincinnati Reds play baseball, and enjoys euro-style board games.